stores have a conversion rate of between 1% to 2%. That means with even 100 visitors, it will be hard to make a sale. You need to increase those chances by driving a high volume to your site or selling platform. (Location 235)
Monitor your competitors and see if they are doing something different – and better – than you. You can really understand your audience better from the way your competitors interact with their customers. (Location 323)
Great online tools to use include Amazon (search the best sellers in your market), Google trends as we mentioned before, the ‘news’ feature in Google, Trendhunter, and Wanelo. (Location 345)
In addition to product pages, it must have About Us pages (people love to know a bit of background story), a frequently asked questions page (this will help reduce the volume of general enquires that you receive and minimise customer frustration of not being able to instantly get answers to their doubts), a returns policy page (customers will get frustrated if that isn’t readily available), a shipping policy page (so customers can know where you ship to, how much it costs, and what your delivery times are) and a Contact Us page (it’s important that customers feel you are easily reached, accessible, and available for them). Once you have these pages, your site or platform is good to go live. (Location 633)
There are three main ways of driving traffic – SEO, Facebook ads, and content marketing. (Location 640)